Rooter and Jio Partner to Bring Live Game Streaming and Esports Action to Your TV
Rooter, India’s largest game streaming and esports content platform, has recently integrated with the Jio Set-Top Box (JioSTB) to become the first app in its category to be featured on the JioStore ecosystem. This integration signifies Rooter’s commitment to becoming the preferred game streaming destination for Indian viewers. Additionally, this collaboration presents Rooter with the opportunity to engage with approximately 8 million JioFiber subscribers across the country, allowing them to easily access curated, high-quality gaming and esports content on their TV screens through the JioSTB, free of charge.
Rooter’s integration with the JioSTB comes at a time of rapid growth for the platform and expands its reach beyond the Android, iOS, and web ecosystems, leveraging one of the fastest-growing set-top box services in India. The JioSTB, which is offered for free with JioFiber, has gained significant traction since its launch in September of the previous year and is estimated to have captured 50% of India’s home broadband market. It has also emerged as a comprehensive content destination, covering popular categories such as Entertainment, Kids, Lifestyle, Sports, and Food. As of January 2023, the Jio Set-Top Box reported an average daily user engagement of over 6 hours, providing Rooter with a lucrative opportunity to capture viewership as a pioneering app in its category. Dipesh Agarwal, Co-founder and COO of Rooter, expressed his thoughts on the collaboration, stating, “JioFiber, as one of India’s fastest-growing broadband services, has garnered a significant share of the domestic home broadband
market and is driving data and content consumption across the country.” Our integration with the Jio Set-Top Box, part of its #BuildForBharat initiative to promote high-quality domestic apps, aims to cater and tap into this growing demand for contentAt Rooter, our aim is to spearhead India’s emerging gaming revolution as the go-to platform for game streaming and esports. We are thrilled to establish this partnership that will provide millions of viewers with seamless access to our exceptional collection of gaming and esports content, conveniently available to them. of their TV screens.”
Rooter currently has more than 1 million creators, including top esports teams and gaming content creators who share their content in 10+ Indian languages with the platform’s highly active and engaged audience of over 60 million users. Jio Set-Top Box subscribers can download Rooter directly to their home TVs to enjoy unlimited access to millions of hours of high-quality gaming and esports content, all free of charge. From the JioStore.
