Kerala Tourism’s innovative initiative, “Holiday Heist,” has taken the tourism industry by storm, drawing the attention of both domestic and international tourists. The unique social media bidding game, powered by WhatsApp, offers participants the exciting opportunity to secure holiday packages to Kerala’s enchanting destinations at incredibly low prices. With 30 alluring packages up for grabs over 30 days, eager bidders compete to craft the most compelling offers and emerge as the lucky winners.
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The overwhelming response has been remarkable, with an astonishing 50,000 bids pouring in since the game’s launch. Winners have already managed to snag tour packages worth Rs 30,000 for a mere Rs 5, adding to the game’s allure. The daily announcement of the victorious bid at 3 pm only adds to the excitement surrounding this unique tourism promotion venture.