X CEO Linda Yaccarino supports Elon Musk’s explicit comment to advertisers

Technology

During an interview, Elon Musk directed explicit language towards advertisers, stating, “Go f— yourselves.” X CEO Linda Yaccarino stood by and defended the tech mogul’s remarks.

Elon Musk has been in the spotlight since his high-profile acquisition of Twitter, now rebranded as X. The outspoken tech mogul, known for his unfiltered statements and propensity for controversy, hasn’t hesitated to express his opinions, whether criticizing remote work or urging Wikipedia to change its name. Recently, Musk told advertisers withdrawing from X to “Go F— themselves.” X CEO Linda Yaccarino has come to Musk’s defense, characterizing his comments as part of a “wide-ranging and candid interview.” She noted that Musk offered an apology, explanation, and a clear perspective on their position.

In a tweet, Yaccarino stated, “Today @elonmusk gave a wide-ranging and candid interview at @dealbook 2023. He also offered an apology, an explanation, and an explicit point of view about our position.” She emphasized that X is championing information independence, which may be uncomfortable for some, and expressed her perspective on advertising. Yaccarino highlighted X as a platform enabling individuals to make their own decisions and welcomed those who believe in their meaningful work.

During The New York Times Dealbook Summit, Musk criticized advertisers pulling out from the platform, labeling them as blackmailers. He asserted that if brands choose not to advertise on the platform, they shouldn’t, and took a jab at Bob Iger, Disney’s CEO. Musk bluntly stated, “If somebody is going to try to blackmail me with advertising, blackmail me with money, go f**k yourself. Is that clear? I hope it is. Hey Bob (Iger), if you’re in the audience, that’s how I feel, don’t advertise.”

This exchange stemmed from Iger’s earlier remarks at the summit, expressing that Disney’s partnership with X wasn’t proving beneficial for his company. Iger acknowledged Musk’s accomplishments but conveyed that the public association with Musk wasn’t necessarily positive for Disney.

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